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Luna shines bright

A luxury boutique at Oil Nut Bay Marina Village is the latest store from one of the BVI’s good guys, Roy Keegan. By Charlie Bufton

Located in the heart of upscale Oil Nut Bay Marina Village, footsteps from trendy Nova restaurant, is newly opened luxury resort wear store, Luna Boutique and her partner menswear store, Deep Bay Watersports.

The boutiques’ proprietor is Roy Keegan, a renowned BVI retailer with over 25 years of experience buying and selling in the Caribbean. Having started his collection of fashion and interior stores, Arawak, in the mid-90s, he has since expanded his business model to include boutiques at some of the BVI’s most luxurious resorts, including Oil Nut Bay and Necker Island.

A successful buyer with a keen eye for unusual pieces and distinctive brands, he started by bringing back items from Bali and other far-flung locations on his global travels, primarily for himself and his friends. He soon realised the business potential as the requests kept coming and looked to open his first store at Nanny Cay Marina in 1995. Today Arawak is a thriving Caribbean lifestyle brand with five store locations across the BVI, stocking swimwear and fashion for charter guests and importing hand-crafted interior pieces for residents and resorts. The addition of Luna Boutique late last year brings Roy a fresh new challenge as he adapts his market to include the needs of the villa guests and homeowners at Oil Nut Bay, reinvigorating it with a new look store and sophisticated lines.

Inspired fashion

Step inside the bright and welcoming boutique to browse the flowing maxi dresses, boho-chic beach coverups and rails of stylish separates and women’s accessories that line the walls. Rich textures of linens, cottons and silks, intricately embroidered pieces of every hue, pops of colour, tassels and beaded embellishments catch your eye as you leaf through the delicate fabrics on the racks. Creatively sourced brands from around the globe feature the highest quality natural materials alongside recycled and sustainable alternatives. Many of the prints are inspired by nature, with leaves and tropical flora a popular theme. Luna Boutique carries both day and evening wear and an array of accessories, everything you could need to dress elegantly and comfortably in the Caribbean heat.

Luna Boutique is not the only new addition – Roy also brings Deep Bay Watersports to Oil Nut Bay, a menswear store and watersports hub. Each unit has its own unique identity but operates side-by-side in the Marina Village under the same brand umbrella. You can shop for men’s activewear at Deep Bay Watersports and book your watersports lessons simultaneously or rent paddleboards and kayaks. It was Roy’s passion for the North Sound and love of watersports that lured him to Oil Nut Bay for this latest venture.

Roy says:

I have many fond memories of times spent playing on the water around North and Eustatia Sounds; it’s a watersports playground. So, when the opportunity arose to open a new boutique and watersports centre at Oil Nut Bay Marina Village, I jumped at the chance.

At Luna Boutique, you’ll discover an exquisitely curated collection of high-end and exclusive resort wear brands, gift items, and local crafts. In addition, there are swimwear collections, dresses, separates, jewellery, gifts, skincare, and sun care products featuring exclusive fashion from international and Caribbean designers. Roy has focused on unique lines with a sustainable history and more eco-conscious products, including some lines made of recycled plastics.

Fresh and sustainable

Store manager Lucy Blackmore explains that “Luna Boutique aims to bring a fresh, sustainable approach to resort wear and accessories with brands that fill the gaps in the market in the BVI and offer something different to both visitors and residents” – carrying brands like Palmacea, a Colombian swimwear company and luxurious boho-chic European brand, Scandal Italy. They also exclusively stock IS Clinical, a luxury skincare brand known for developing clean, multitasking skincare solutions that offer excellent benefits for a wide variety of skin types, ages, and genders. One of their swimwear lines, bond-eye, is a one-size-fits-all Australian brand known for its bold and ultra-flattering silhouettes that are currently incredibly popular in the United States and Seafolly, another Australian brand known for beautifully well-made swimsuits.

Lucy says:

“I’ve had a very welcome transition to Oil Nut Bay Marina Village, and I’m excited for the remainder of the season. Being an avid shopper myself, I want to make sure we offer something for everyone and create new ideas and looks for living and visiting the BVI.”

In the future, Luna Boutique looks forward to adding more popular brands to their repertoire, including a collaboration with BVI fashion powerhouse Kristin Frazer and her local clothing company, Trefle, with a collection featuring prints that will be exclusive to their store. They are also adding pieces from Araminta James – a sustainable lounge essentials brand inspired by life at the beach, including matching linen and terry towel sets. Other new eco-friendly products coming soon include Sora towels created from post-consumer plastic.

Luna Boutique and Deep Bay Watersports are at Oil Nut Bay Marina Village – open daily from 8 am to 5 pm. Contact them to find out more about stock and availability.

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