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Fashion Distinction with Le Boutique


In the heart of the newly built Tortola Pier Park, Le Boutique offers a slice of shopping paradise for visitors and residents alike. With a distinctly European feel, the chic white interior and shiny stainless steel accents will quickly climb to the top of the list of favourite spots to shop while in the British Virgin Islands.


Owner and proprietress Julia Gulevych is a fashion lover and entrepreneur wanting to provide a unique and luxurious shopping experience for women on Tortola. After two and a half years in the BVI, she missed having a store that sold quality intimates and swimwear.


“My friends always ask me to help them choose clothes, and I wanted to create a truly elegant store with women’s lingerie and swimwear,” said Julia, “Now women have a place to purchase great basics along with special, sexy pieces.”

Julia designed all three levels of the store herself, and chose every detail to ensure her vision was achieved. The light wood-panelled floor is from Italy, and every shelf, clothing rack and display was painstakingly chosen to create a chic and modern vibe. When stepping into Le Boutique, the white walls create a canvas for all the colourful swimwear to shine. An architectural staircase leads to a second floor, filled with silky sleepwear and lingerie, complete with a white leather couch to lounge on near a window to either see, or be seen.


The range of intimates available at Le Boutique rivals any specialty shop found in the Caribbean with trusted brands like Wacoal, offering wardrobe necessities. Bras in every colour and a plethora of sizes mean each woman will find something she loves. Other brands like b.tempt’d provide trendier pieces with sexy details. In addition to the best basics, Le Boutique also provides French silk sleepwear and the ultra-chic Heidi Klum intimates collection. An entire bridal collection of lingerie will also appear soon on Le Boutique’s shelves.


“The shapewear collection is our best seller,” said Julia. “Women want to feel their best in any outfit, and these pieces help them achieve a smooth and polished look.”

Any island getaway isn’t complete without a fantastic swimsuit. Julia has carefully chosen pieces that reflect the laid-back Caribbean lifestyle with a flair for high-end fashion. From sophisticated two-pieces in solid colours to trendy strapless numbers in a rainbow of hues, every shopper will find their perfect piece to feel flawless and flaunt it at the beach.

The Brazilian brand Larissa Minatto offers sexy bikinis with 14k-plated details, and a variety of other high-quality swimwear brands mean shoppers will find the perfect swimsuit not seen anywhere else. Matching cover-ups, flowy tunics with sparkling details and lightweight rompers take a look from a day in the sun to sunset cocktails with ease.


Shoppers will even find something for the littlest ones at Le Boutique. With soft organic baby sleepers and onesies from Beanstork as well as adorable swimwear and breathable play clothes from Masala Baby, Le Boutique has something for everyone. Sweet Bamboo offers super-soft clothes for babies and toddlers made from real bamboo.

Love a matching look? Check out charming swim trunks for dads and boys, along with coordinating girls’ swimwear from 98 Coast Av. In addition to swim trunks, 98 Coast Av. has a great selection of men’s linen shirts, perfect for a day on the boat or dinner out on the town.


Le Boutique is fast becoming the place for women to purchase items not found anywhere else in the BVI. With a variety of price ranges sure to fit all budgets, Julia and her team enjoy outfitting their clients in the very best.

“I wanted good quality pieces for a good price; a place any woman can shop and feel beautiful,” said Julia.

From luxe swimwear and intimates to cute kids clothes and charming home accessories, Le Boutique will become a vital stop on any shopping trip in Tortola.

Tortola Pier Park

Building 7

+1(284)340 99 44

+1(284)544 97 27

[email protected]

Photography by Rainbow Visions BVI and courtesy of Le Boutique

Sara Sherman
Sara Sherman is a former St. Thomas resident and the editor of Virgin Islands Property & Yacht.
Sara Sherman

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